Cannon Exchange enlists shoppers' support in customer service efforts Published Aug. 16, 2013 By Army & Air Force Exchange Service Public Affairs 27th Special Operations Wing Public Affairs CANNON AIR FORCE BASE, N.M. -- Because military service members and their families are always priority No. 1, the Army & Air Force Exchange Service regularly seeks authorized shoppers' feedback on how the organization is doing in supporting their needs. As part of this effort, the Cannon Exchange Mystery Shopper program identifies a select group from each installation to go about their normal day-to-day shopping for a period of six months and detail their experience in a series of three survey sets. Mystery Shoppers are rewarded for their participation with a $30 Exchange gift card. If three sets of surveys are completed within a six-month period, Mystery Shoppers receive $90 in gift cards. "Not only is the Exchange Mystery Shopper program a great way to improve the shopping experience, but it allows shoppers to take ownership of military shopping all over the world," said Aileen Rivenburg, Cannon Exchange general manager. "It's only through the input of shoppers that we can offer the level of service our nation's finest and their families have come to expect at the Cannon Exchange." Authorized patrons can apply to become Mystery Shoppers by registering at the Exchange website; from this pool of applicants a new crop of participants is selected every six months. There are currently about 350 active Mystery Shoppers at 130 Army and Air Force installations worldwide. To apply, visit www.shopmyexchange.com and click the "Mystery Shopper - I want to apply!" link under the "Exchange Locations" header at the bottom of the page. Exchange shoppers can also offer feedback by visiting the customer service page on the Exchange site, and clicking the "Catalog/Internet Feedback" and "Exchange Store Feedback" links on the right-hand side of the screen. The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs.